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Garrick Sheldon

writer

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  • about
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BUD LIGHT ✹ THANKSGIVING FOOTBALL

We rolled out a slew of ‘Dilly Dilly’ content timed to coincide with the three NFL games happening Thanksgiving day.

Made at Wieden + Kennedy, directed by Spencer Riviera

DELTA ✹ RUNWAYS

A TV campaign we made for Delta. 

This also ran on planes before every in-flight movie. 180 million people fly Delta every year so according to the laws of math and butterflies, at least 167 of them watched this spot on a 14+ hour flight as they slipped into an Ambien-induced fugue state and proceeded to watch "Bride Wars 2" on repeat. I love my job.

 

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Made at Wieden + Kennedy, directed by Megaforce

AICP Best Cinematography

Cannes Film Craft Shortlist

Ad Week's Ad of The Day

FastCompany's Top 5

Creativity

The Drum

Nigeria Today

Agency Spy

COOPER HEWITT ✹ NEIGHBORHOODS

The Upper East Side isn’t exactly known for its great design scene.

So when the Cooper Hewitt reopened its doors on the Upper East Side, we created a site-specific OOH campaign that gave them a voice and something to say to other neighborhoods.

 

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Made at Wieden + Kennedy

Adweek talked about it

This guy got mad

DELTA ✹ SAFETY CARD SAFETY VIDEO

Passengers rarely bother to open the airline safety card, despite being asked politely by a flight attendant who is smiling so widely their jaw might dislocate.

So in Delta’s latest Safety Video, we opened up the safety card for everyone and explored the weird little world inside.

GAP ✹ DOT COM

When I arrived at W+K as an intern, one of my first assignments was writing product copy for GAP's website. 

Here are some of the lines we managed to sneak through. 

 

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Made at Wieden + Kennedy

DELTA ✹ BEER PONCHO

When it rains, most people grab an umbrella. But not Seattle.

Seattle grabs a poncho.

So when Delta asked us to hype their Seattle Seahawks sponsorship, we invented a new product for the most rained-on fans in the NFL.

The Beer Poncho prevents wet beer in any conditions, whether in the stadium, in the parking lot, or in the woodshed with the leaky roof. 

 

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Made at Wieden + Kennedy

DELTA ✹ DON'T JUST WATCH

As you fall down your next YouTube rabbit hole, you might just see these Delta pre-roll spots down there with you, asking why you're in a rabbit hole and not out in the world. 

 

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Made at Wieden + Kennedy, directed by Adam Bernstein

BEHIND THINGS

Stories behind things at the Love Of Jesus Thrift Store in Richmond, VA.

DELTA ✹ DOORS

Delta wanted a TV spot that showed some love for New York, their east coast hub city. Here's the love letter we wrote. 

 

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Made at Wieden + Kennedy, directed by Greg Brunkalla

DELTA ✹ THE SAFETYS

No one really watches the in-flight safety video.

But if you wrap the FAA-mandated safety information in an interesting package, people start to pay attention.

So during Oscars week, we rolled out the Safetys, a safety video masquerading as an award show awarding itself.

 

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Made at Wieden + Kennedy, Directed by Bick/Antzis

Mashable

Creativity

 

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Made at Wieden + Kennedy

 

BUD LIGHT ✹ THANKSGIVING FOOTBALL

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DELTA ✹ RUNWAYS

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COOPER HEWITT ✹ NEIGHBORHOODS

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DELTA ✹ SAFETY CARD SAFETY VIDEO

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GAP ✹ DOT COM

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DELTA ✹ BEER PONCHO

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DELTA ✹ DON'T JUST WATCH

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BEHIND THINGS

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DELTA ✹ DOORS

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DELTA ✹ THE SAFETYS

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