We rolled out a slew of Dilly Dilly content over the course of three NFL games on Thanksgiving day.
A TV campaign we made for Delta.
This also ran on planes before every in-flight movie. 180 million people fly Delta every year so according to the laws of math and butterflies, at least 167 of them watched this spot on a 14+ hour flight as they slipped into an Ambien-induced fugue state and watched Bride Wars 2 on repeat. I love my job.
The Upper East Side isn’t exactly known for its great design scene.
So when the Cooper Hewitt reopened its doors on the Upper East Side, we created a site-specific OOH campaign that gave them a voice and something to say to other neighborhoods.
Passengers rarely bother to open the airline safety card, despite being asked to by a flight attendant smiling so widely their jaw might dislocate.
So in Delta’s latest Safety Video, we opened up the safety card for everyone and explored the weird little world inside.
Delta wanted Seattleites to know about the new flights they were adding.
Turns out, 61% of Seattleites are transplants. So we enlisted the moms of these transplants to deliver our message.
Across the city, Delta handed over its media spaces to moms, who eagerly reminded their kids to fly home.
Delta wanted to hype their Seattle Seahawks sponsorship, so we invented a new product for the most rained-on fanbase in the league.
The Beer Poncho is the only poncho on the market capable of protecting your beer while you sit for hours on end in the rain. In Seattle, a city famous for its rainfall and disdain for umbrellas, it was just what people needed.
When I arrived at W+K as an intern, one of my first assignments was writing product copy for GAP's website.
Here are some of the lines we managed to sneak through.
As you fall down your next YouTube rabbit hole, you might just see these Delta pre-roll spots down there with you, asking why you're in a rabbit hole and not out in the world.
During the Oscars, we rolled out the Safetys, a safety video masquerading as an award show awarding the greatest performances in Delta Safety Video history.
Delta wanted a TV spot that showed some love for New York City, their east coast hub. Here's the love letter we wrote.