#PostyStore vs. #PostyBar
We dropped two spots in the lead up to Super Bowl LIV and left it to the internet to decide which one aired.
The social voting frenzy that ensued earned Bud Light more social mentions than any other brand that year.
Between shooting the 1st spot and the 2nd spot, Post Malone managed to get another face tattoo. Not a subtle one either.
When fans compared the two spots and pointed out the tattoo continuity error, we were ready with an answer:
All the pieces were there for the internet to do its thing:
Made at Wieden + Kennedy with Marc Duran, directed by Jim Jenkins.