As you fall down your next YouTube rabbit hole, you might just see these Delta pre-roll spots down there with you, asking why you're in a rabbit hole and not out in the world.
The Upper East Side is the last place you'd expect to find a great design scene in New York.
So when the Cooper Hewitt reopened its doors on the Upper East Side, we created a site-specific OOH campaign that gave them something to say to other neighborhoods.
Delta wanted to show some love for their two coastal hubs: New York and Seattle. So we wrote a pair of love letters and turned them into TV spots.
We wanted Delta's Seattle Seahawks sponsorship to be more than just a few logo placements and announcer shoutouts.
So we invented a new product, specifically design for the most rained-on fanbase in the NFL.
The Beer Poncho is as useful as it is stupid. And it is quite stupid. We produced 12,000 and gave them all away over the course of a few games in December, Seattle's rainiest month of the year.
No one really watches the pre-flight safety video.
But if you wrap the FAA-mandated safety information in an interesting package, people start to pay attention.
So as award show season began, we rolled out The SAFETYS, a safety video wrapped in a satirical award show.
When I arrived at W+K as an intern, one of my first assignments was writing product copy for GAP's website.
Here are some of the lines we managed to sneak through.
Stories behind things at the Love of Jesus Thrift Store in Richmond, VA.
I spent a winter whittling away at these guys under a full moon and the watchful eye of Garcia.
Humans. The most interesting animals at the zoo.